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IT'S TIME FOR A NEW ANALOGY

THE ENDEAVOR ANALOGY

MOUNTAINEERING

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"Mountaineering, also called mountain climbing, is the sport of attaining high points in mountainous regions, mainly for the pleasure of the climb. Mountaineering differs from other outdoor sports in that nature alone provides the field of action and just about all of the challenges for the participant, testing one’s courage, resourcefulness, cunning, strength, ability, and stamina to the utmost. Mountaineering is a group activity, with each member both supporting and supported by the group’s achievement at every stage. The pleasures of mountaineering lie not only in the “conquest” of a peak but also in the physical and spiritual satisfactions brought about through intense personal effort, ever-increasing proficiency, and contact with natural grandeur."

 

Encyclopedia Britannica

WHOLESCALE RENEWAL

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